Add A Tag When An Email Is Added To A List In Active Campaign

Add A Tag When An Email Is Added To A List In Active Campaign

Add A Tag When An Email Is Added To A List In Active CampaignAdd A Tag When An Email Is Added To A List In Active Campaign

You can also see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the very first name of just some of your contacts, which is the case with my list. I typically don’t require a first name to register to my list, but sometimes I get a given name, such as when someone purchases a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their first name. If they don’t, I simply state “Hey there,” (Add A Tag When An Email Is Added To A List In Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s given name.

Add A Tag When An Email Is Added To A List In Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly change out all of the details.

Add A Tag When An Email Is Added To A List In Active CampaignAdd A Tag When An Email Is Added To A List In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it is in an e-mail. This message variable allows me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I truly like to send out easy emails.

Add A Tag When An Email Is Added To A List In Active Campaign

I have actually discovered that extremely tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job. Add A Tag When An Email Is Added To A List In Active Campaign.

However, adding images is a bit of a task. You have to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s abundant full-screen editor. They have some good templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t eliminate – Add A Tag When An Email Is Added To A List In Active Campaign.

Add A Tag When An Email Is Added To A List In Active Campaign

However, with some modifications, I can make my email quite standard. I can make it automatically take up the whole window, and I can modify the typography to be somewhat bigger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Imagine you’ve simply typed out a great email. Add A Tag When An Email Is Added To A List In Active Campaign.

You can’t merely add an image to a block of text. Rather, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to remain consistent. That’s one thing to deal with when you want to include one image, however when you wish to add numerous, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Add A Tag When An Email Is Added To A List In Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain email, supplied you make a fundamental design template first.

Add A Tag When An Email Is Added To A List In Active Campaign

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Add A Tag When An Email Is Added To A List In Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email editing experience is really plain, however easy to navigate. Their templates are restricted, which is fine with me, however their e-mail editing experience is slightly simpler in that you can develop inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Add A Tag When An Email Is Added To A List In Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Add A Tag When An Email Is Added To A List In Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Add A Tag When An Email Is Added To A List In Active Campaign. But choosing an email marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I have actually already pointed out.

Add A Tag When An Email Is Added To A List In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.