You can also see whether the conclusion rate has increased or decreased, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.
Let’s say you have the very first name of only some of your contacts, which is the case with my list. I typically don’t require a first name to register to my list, however in some cases I get a given name, such as when someone buys a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their very first name. If they do not, I just state “Hey there,” (Activecampaign Survey). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.
I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can rapidly change out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.
And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I truly like to send easy e-mails.
I have actually discovered that extremely hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I created. The user interface for the HTML editor looks like it was pulled from some free open-source job. Activecampaign Survey.
However, adding images is a bit of a chore. You need to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require different text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s abundant text editor. They have some good templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t eliminate – Activecampaign Survey.
However, with some adjustments, I can make my email pretty fundamental. I can make it automatically use up the entire window, and I can fine-tune the typography to be somewhat larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you’ve simply typed out an excellent e-mail. Activecampaign Survey.
You can’t just include an image to a block of text. Instead, you need to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to remain constant. That’s something to handle when you desire to include one image, but when you wish to add several, it ends up being a big chore.
They even have a standard mage editor where you can crop the image – Activecampaign Survey. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain e-mail, offered you make a standard template initially.
MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Activecampaign Survey). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.
ConvertKit’s e-mail editing experience is extremely plain, but easy to browse. Their templates are restricted, which is fine with me, but their email editing experience is somewhat much easier in that you can create inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.
In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Activecampaign Survey. Contrast that with ConvertKit’s Series.
Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Activecampaign Survey. But choosing an e-mail marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.
You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, some of which I’ve currently pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.