You can also see whether the conclusion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.
Let’s say you have the given name of only some of your contacts, which is the case with my list. I normally don’t need a first name to sign up to my list, but sometimes I get a very first name, such as when someone buys a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply state “Hey there,” (Activecampaign Icon). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.
I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the same automation over and over again for my webinars, and I can rapidly alter out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.
And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the best email editing experience. I truly like to send basic e-mails.
I have actually found that very hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source job. Activecampaign Icon.
Nevertheless, including images is a bit of a chore. You need to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s abundant text editor. They have some great design templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t eliminate – Activecampaign Icon.
But, with some modifications, I can make my email pretty standard. I can make it immediately use up the whole window, and I can modify the typography to be slightly larger, and have a little more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Envision you’ve just typed out an excellent e-mail. Activecampaign Icon.
You can’t merely add an image to a block of text. Instead, you have to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to remain constant. That’s something to handle when you want to add one image, however when you desire to add a number of, it ends up being a big task.
They even have a standard mage editor where you can crop the image – Activecampaign Icon. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental design template first.
MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Activecampaign Icon). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.
ConvertKit’s email editing experience is extremely plain, however simple to navigate. Their templates are limited, which is great with me, but their e-mail editing experience is a little simpler because you can produce inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.
In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Activecampaign Icon. Contrast that with ConvertKit’s Series.
Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Activecampaign Icon. But picking an email marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.
You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, a few of which I’ve currently pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.