Activecampaign Google Tag Manager

Activecampaign Google Tag Manager

Activecampaign Google Tag ManagerActivecampaign Google Tag Manager

You can likewise see whether the conclusion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s state you have the given name of just some of your contacts, which holds true with my list. I usually do not require a given name to register to my list, however in some cases I get a given name, such as when somebody buys a product. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their very first name. If they don’t, I just say “Hey there,” (Activecampaign Google Tag Manager). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

Activecampaign Google Tag Manager

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me use the same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Activecampaign Google Tag ManagerActivecampaign Google Tag Manager

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I truly like to send out easy e-mails.

Activecampaign Google Tag Manager

I’ve found that very hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project. Activecampaign Google Tag Manager.

Nevertheless, adding images is a little a chore. You have to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s abundant full-screen editor. They have some good design templates, however I still want to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t remove – Activecampaign Google Tag Manager.

Activecampaign Google Tag Manager

However, with some changes, I can make my e-mail quite standard. I can make it immediately use up the whole window, and I can modify the typography to be a little larger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Picture you have actually simply typed out an excellent e-mail. Activecampaign Google Tag Manager.

You can’t just add an image to a block of text. Rather, you need to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to remain consistent. That’s one thing to deal with when you desire to add one image, however when you desire to add a number of, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Activecampaign Google Tag Manager. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a basic template initially.

Activecampaign Google Tag Manager

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Activecampaign Google Tag Manager). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is really plain, but easy to navigate. Their design templates are limited, which is fine with me, however their e-mail modifying experience is somewhat much easier because you can develop inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between various emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Activecampaign Google Tag Manager

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Activecampaign Google Tag Manager. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Activecampaign Google Tag Manager. However picking an email marketing platform is like selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I have actually currently pointed out.

Activecampaign Google Tag Manager

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.