You can also see whether the conclusion rate has increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.
Let’s state you have the very first name of just a few of your contacts, which is the case with my list. I typically do not require a given name to sign up to my list, however sometimes I get a given name, such as when someone buys a product. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their first name. If they don’t, I just state “Hey there,” (Activecampaign Conversations). By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s given name.
I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can rapidly alter out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.
And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the very best email editing experience. I actually like to send out simple e-mails.
I have actually found that very tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I developed. The interface for the HTML editor appears like it was pulled from some free open-source project. Activecampaign Conversations.
However, including images is a bit of a task. You need to select them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s rich text editor. They have some good templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t eliminate – Activecampaign Conversations.
However, with some modifications, I can make my e-mail pretty standard. I can make it immediately take up the whole window, and I can tweak the typography to be somewhat bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Picture you’ve just typed out an excellent e-mail. Activecampaign Conversations.
You can’t just include an image to a block of text. Instead, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll have to watch on those to stay consistent. That’s something to deal with when you desire to add one image, but when you desire to include a number of, it ends up being a big chore.
They even have a fundamental mage editor where you can crop the image – Activecampaign Conversations. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain e-mail, offered you make a fundamental template initially.
MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Activecampaign Conversations). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time savings.
ConvertKit’s email modifying experience is really plain, but easy to navigate. Their design templates are limited, which is fine with me, but their email modifying experience is slightly simpler because you can produce inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward in between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.
In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Activecampaign Conversations. Contrast that with ConvertKit’s Series.
Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Activecampaign Conversations. However selecting an e-mail marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.
You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, some of which I have actually already pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.