Active Campaign Workflows

Active Campaign Workflows

Active Campaign WorkflowsActive Campaign Workflows

You can likewise see whether the conclusion rate has actually increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the very first name of only a few of your contacts, which holds true with my list. I generally don’t need a first name to sign up to my list, however in some cases I get a very first name, such as when somebody purchases a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they do not, I simply say “Hey there,” (Active Campaign Workflows). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s very first name.

Active Campaign Workflows

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me use the same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

Active Campaign WorkflowsActive Campaign Workflows

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the finest email modifying experience. I really like to send out easy emails.

Active Campaign Workflows

I’ve found that very difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job. Active Campaign Workflows.

Nevertheless, adding images is a little bit of a chore. You have to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require different text boxes for above and listed below the image. Recently I have actually started utilizing ActiveCampaign’s rich text editor. They have some nice design templates, but I still wish to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t remove – Active Campaign Workflows.

Active Campaign Workflows

But, with some changes, I can make my e-mail pretty fundamental. I can make it automatically take up the whole window, and I can modify the typography to be a little larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Imagine you have actually simply typed out a terrific email. Active Campaign Workflows.

You can’t merely add an image to a block of text. Instead, you have to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to watch on those to stay consistent. That’s something to handle when you wish to include one image, however when you want to add numerous, it ends up being a big task.

They even have a fundamental mage editor where you can crop the image – Active Campaign Workflows. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a basic design template initially.

Active Campaign Workflows

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Workflows). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email modifying experience is extremely plain, but simple to browse. Their templates are restricted, which is great with me, however their e-mail editing experience is somewhat much easier in that you can produce inline images, and you can create a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Workflows

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Active Campaign Workflows. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Workflows. But selecting an email marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw lots of others, some of which I have actually currently mentioned.

Active Campaign Workflows

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.