Active Campaign Why Can’T I Track Open

Active Campaign Why Can’T I Track Open

Active Campaign Why Can'T I Track OpenActive Campaign Why Can’T I Track Open

You can likewise see whether the completion rate has actually increased or reduced, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s state you have the first name of just some of your contacts, which holds true with my list. I typically do not require a given name to sign up to my list, but in some cases I get a first name, such as when someone purchases an item. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I simply say “Hey there,” (Active Campaign Why Can’T I Track Open). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s given name.

Active Campaign Why Can’T I Track Open

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can quickly alter out all of the details.

Active Campaign Why Can'T I Track OpenActive Campaign Why Can’T I Track Open

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I actually like to send basic e-mails.

Active Campaign Why Can’T I Track Open

I’ve found that really hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source task. Active Campaign Why Can’T I Track Open.

However, including images is a bit of a chore. You have to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have started using ActiveCampaign’s abundant text editor. They have some great templates, but I still wish to send out the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t eliminate – Active Campaign Why Can’T I Track Open.

Active Campaign Why Can’T I Track Open

However, with some changes, I can make my email pretty basic. I can make it automatically take up the entire window, and I can modify the typography to be somewhat larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you have actually simply typed out a fantastic e-mail. Active Campaign Why Can’T I Track Open.

You can’t merely include an image to a block of text. Rather, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll need to keep an eye on those to stay consistent. That’s something to handle when you want to include one image, however when you wish to add a number of, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign Why Can’T I Track Open. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, supplied you make a fundamental design template initially.

Active Campaign Why Can’T I Track Open

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Why Can’T I Track Open). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is very plain, but easy to navigate. Their design templates are restricted, which is fine with me, however their email editing experience is a little easier in that you can create inline images, and you can create a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Why Can’T I Track Open

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Active Campaign Why Can’T I Track Open. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Why Can’T I Track Open. But choosing an e-mail marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw lots of others, some of which I have actually already discussed.

Active Campaign Why Can’T I Track Open

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.