Active Campaign Which Subscriber Count Am I Charged For

Active Campaign Which Subscriber Count Am I Charged For

Active Campaign Which Subscriber Count Am I Charged ForActive Campaign Which Subscriber Count Am I Charged For

You can also see whether the completion rate has actually increased or reduced, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I typically do not need a given name to register to my list, but often I get a very first name, such as when somebody buys an item. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply state “Hey there,” (Active Campaign Which Subscriber Count Am I Charged For). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s given name.

Active Campaign Which Subscriber Count Am I Charged For

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me use the exact same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Active Campaign Which Subscriber Count Am I Charged ForActive Campaign Which Subscriber Count Am I Charged For

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I really like to send out easy e-mails.

Active Campaign Which Subscriber Count Am I Charged For

I have actually found that really difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I created. The interface for the HTML editor appears like it was pulled from some free open-source task. Active Campaign Which Subscriber Count Am I Charged For.

However, adding images is a little a chore. You have to choose them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some good templates, but I still desire to send the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t eliminate – Active Campaign Which Subscriber Count Am I Charged For.

Active Campaign Which Subscriber Count Am I Charged For

However, with some modifications, I can make my email quite fundamental. I can make it instantly take up the entire window, and I can modify the typography to be slightly bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve simply typed out a fantastic email. Active Campaign Which Subscriber Count Am I Charged For.

You can’t merely include an image to a block of text. Instead, you need to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to watch on those to stay constant. That’s something to handle when you want to include one image, but when you wish to add a number of, it becomes a big task.

They even have a basic mage editor where you can crop the image – Active Campaign Which Subscriber Count Am I Charged For. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain email, supplied you make a basic design template initially.

Active Campaign Which Subscriber Count Am I Charged For

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Which Subscriber Count Am I Charged For). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, but easy to navigate. Their templates are restricted, which is fine with me, but their email modifying experience is slightly simpler in that you can create inline images, and you can create a totally plain email, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Which Subscriber Count Am I Charged For

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Active Campaign Which Subscriber Count Am I Charged For. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Which Subscriber Count Am I Charged For. But picking an email marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I’ve currently pointed out.

Active Campaign Which Subscriber Count Am I Charged For

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.