Active Campaign Updates With Third Party Data

Active Campaign Updates With Third Party Data

Active Campaign Updates With Third Party DataActive Campaign Updates With Third Party Data

You can also see whether the conclusion rate has actually increased or decreased, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the very first name of just some of your contacts, which is the case with my list. I usually don’t require a very first name to register to my list, but often I get a first name, such as when somebody buys an item. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their first name. If they don’t, I just say “Hey there,” (Active Campaign Updates With Third Party Data). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.

Active Campaign Updates With Third Party Data

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me use the exact same automation over and over again for my webinars, and I can quickly change out all of the information.

Active Campaign Updates With Third Party DataActive Campaign Updates With Third Party Data

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it is in an email. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I really like to send easy e-mails.

Active Campaign Updates With Third Party Data

I’ve discovered that extremely hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job. Active Campaign Updates With Third Party Data.

However, adding images is a bit of a chore. You have to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s rich full-screen editor. They have some good templates, but I still wish to send the simplest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t eliminate – Active Campaign Updates With Third Party Data.

Active Campaign Updates With Third Party Data

However, with some changes, I can make my e-mail quite standard. I can make it immediately take up the whole window, and I can fine-tune the typography to be somewhat larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you have actually just typed out a great e-mail. Active Campaign Updates With Third Party Data.

You can’t just include an image to a block of text. Rather, you need to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to stay consistent. That’s something to deal with when you wish to include one image, however when you want to include numerous, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Active Campaign Updates With Third Party Data. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a fundamental template first.

Active Campaign Updates With Third Party Data

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Updates With Third Party Data). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is very plain, however simple to browse. Their templates are limited, which is fine with me, but their e-mail modifying experience is somewhat easier because you can create inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Updates With Third Party Data

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Active Campaign Updates With Third Party Data. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Updates With Third Party Data. However picking an email marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, a few of which I have actually already discussed.

Active Campaign Updates With Third Party Data

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.