Active Campaign Tips

Active Campaign Tips

Active Campaign TipsActive Campaign Tips

You can also see whether the conclusion rate has actually increased or decreased, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s say you have the given name of just a few of your contacts, which is the case with my list. I usually don’t need a given name to register to my list, however often I get a given name, such as when somebody purchases a product. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their very first name. If they don’t, I just state “Hey there,” (Active Campaign Tips). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s first name.

Active Campaign Tips

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly alter out all of the information.

Active Campaign TipsActive Campaign Tips

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the finest e-mail modifying experience. I actually like to send out easy emails.

Active Campaign Tips

I have actually discovered that really hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source job. Active Campaign Tips.

However, adding images is a bit of a chore. You have to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s abundant text editor. They have some great design templates, however I still desire to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t eliminate – Active Campaign Tips.

Active Campaign Tips

But, with some adjustments, I can make my e-mail pretty standard. I can make it immediately take up the entire window, and I can modify the typography to be somewhat larger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you’ve just typed out a terrific e-mail. Active Campaign Tips.

You can’t just include an image to a block of text. Rather, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to keep an eye on those to stay constant. That’s something to handle when you wish to add one image, however when you desire to add a number of, it ends up being a big task.

They even have a standard mage editor where you can crop the image – Active Campaign Tips. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a basic template initially.

Active Campaign Tips

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Tips). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email editing experience is very plain, but easy to navigate. Their design templates are limited, which is great with me, but their e-mail modifying experience is slightly easier in that you can develop inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Tips

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Active Campaign Tips. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Tips. However selecting an email marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I’ve currently discussed.

Active Campaign Tips

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.