Active Campaign Survey Gizmo

Active Campaign Survey Gizmo

Active Campaign Survey GizmoActive Campaign Survey Gizmo

You can also see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the first name of only some of your contacts, which holds true with my list. I typically do not need a given name to register to my list, but often I get a very first name, such as when somebody buys a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their first name. If they don’t, I just say “Hey there,” (Active Campaign Survey Gizmo). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

Active Campaign Survey Gizmo

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me use the exact same automation over and over once again for my webinars, and I can rapidly change out all of the details.

Active Campaign Survey GizmoActive Campaign Survey Gizmo

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I really like to send out basic emails.

Active Campaign Survey Gizmo

I’ve found that really hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job. Active Campaign Survey Gizmo.

Nevertheless, adding images is a little a chore. You have to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant full-screen editor. They have some good design templates, but I still want to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate – Active Campaign Survey Gizmo.

Active Campaign Survey Gizmo

However, with some adjustments, I can make my email pretty fundamental. I can make it automatically use up the entire window, and I can tweak the typography to be somewhat bigger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Picture you have actually simply typed out a great e-mail. Active Campaign Survey Gizmo.

You can’t simply include an image to a block of text. Rather, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll need to keep an eye on those to remain constant. That’s one thing to handle when you wish to include one image, however when you want to add numerous, it ends up being a huge chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign Survey Gizmo. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, provided you make a fundamental design template first.

Active Campaign Survey Gizmo

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Survey Gizmo). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to browse. Their design templates are limited, which is fine with me, however their e-mail modifying experience is a little much easier because you can produce inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between different emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Survey Gizmo

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Active Campaign Survey Gizmo. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Survey Gizmo. However picking an email marketing platform resembles picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw numerous others, a few of which I’ve currently pointed out.

Active Campaign Survey Gizmo

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.