Active Campaign Send Single Email

Active Campaign Send Single Email

Active Campaign Send Single EmailActive Campaign Send Single Email

You can likewise see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s state you have the given name of just a few of your contacts, which holds true with my list. I normally don’t need a very first name to sign up to my list, however in some cases I get a given name, such as when somebody purchases an item. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and after that their first name. If they don’t, I just state “Hey there,” (Active Campaign Send Single Email). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

Active Campaign Send Single Email

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me use the exact same automation over and over again for my webinars, and I can rapidly alter out all of the details.

Active Campaign Send Single EmailActive Campaign Send Single Email

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I actually like to send easy e-mails.

Active Campaign Send Single Email

I’ve found that really tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I developed. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task. Active Campaign Send Single Email.

Nevertheless, adding images is a little a chore. You have to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some good templates, but I still desire to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t remove – Active Campaign Send Single Email.

Active Campaign Send Single Email

However, with some modifications, I can make my e-mail pretty fundamental. I can make it automatically use up the whole window, and I can tweak the typography to be slightly larger, and have a little more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you’ve just typed out a fantastic email. Active Campaign Send Single Email.

You can’t merely add an image to a block of text. Rather, you need to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll have to watch on those to remain constant. That’s one thing to handle when you want to add one image, but when you wish to include numerous, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Active Campaign Send Single Email. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a basic design template initially.

Active Campaign Send Single Email

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Send Single Email). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is very plain, but easy to browse. Their templates are restricted, which is great with me, however their e-mail modifying experience is somewhat much easier in that you can create inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Send Single Email

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Active Campaign Send Single Email. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Send Single Email. But choosing an e-mail marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually already pointed out.

Active Campaign Send Single Email

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.