Active Campaign Screenshots Email Templates

Active Campaign Screenshots Email Templates

Active Campaign Screenshots Email TemplatesActive Campaign Screenshots Email Templates

You can also see whether the completion rate has increased or reduced, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the very first name of only a few of your contacts, which holds true with my list. I typically don’t need a very first name to register to my list, but in some cases I get a very first name, such as when someone buys an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and then their given name. If they do not, I simply say “Hey there,” (Active Campaign Screenshots Email Templates). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.

Active Campaign Screenshots Email Templates

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the information.

Active Campaign Screenshots Email TemplatesActive Campaign Screenshots Email Templates

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I truly like to send easy emails.

Active Campaign Screenshots Email Templates

I have actually found that really difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project. Active Campaign Screenshots Email Templates.

Nevertheless, including images is a little bit of a task. You have to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s abundant full-screen editor. They have some great templates, however I still wish to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t eliminate – Active Campaign Screenshots Email Templates.

Active Campaign Screenshots Email Templates

But, with some changes, I can make my e-mail pretty fundamental. I can make it automatically use up the entire window, and I can fine-tune the typography to be somewhat larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Picture you have actually just typed out a fantastic email. Active Campaign Screenshots Email Templates.

You can’t just add an image to a block of text. Instead, you have to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll need to watch on those to stay consistent. That’s something to deal with when you wish to add one image, but when you desire to add numerous, it becomes a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign Screenshots Email Templates. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain email, offered you make a basic design template initially.

Active Campaign Screenshots Email Templates

MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Screenshots Email Templates). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is really plain, however simple to navigate. Their design templates are restricted, which is great with me, but their email editing experience is slightly easier in that you can produce inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign Screenshots Email Templates

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Active Campaign Screenshots Email Templates. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Screenshots Email Templates. But choosing an e-mail marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, some of which I’ve already pointed out.

Active Campaign Screenshots Email Templates

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.