Active Campaign Schedule Emails

Active Campaign Schedule Emails

Active Campaign Schedule EmailsActive Campaign Schedule Emails

You can also see whether the completion rate has increased or decreased, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a heap of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s state you have the very first name of just some of your contacts, which holds true with my list. I generally do not need a first name to sign up to my list, but in some cases I get a given name, such as when someone purchases an item. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their very first name. If they don’t, I just state “Hey there,” (Active Campaign Schedule Emails). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s given name.

Active Campaign Schedule Emails

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.

Active Campaign Schedule EmailsActive Campaign Schedule Emails

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I actually like to send out basic e-mails.

Active Campaign Schedule Emails

I’ve found that really hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source task. Active Campaign Schedule Emails.

However, adding images is a little bit of a chore. You have to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have begun using ActiveCampaign’s rich full-screen editor. They have some good templates, but I still wish to send the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t eliminate – Active Campaign Schedule Emails.

Active Campaign Schedule Emails

However, with some changes, I can make my email quite standard. I can make it automatically use up the whole window, and I can modify the typography to be somewhat bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Envision you have actually just typed out a fantastic e-mail. Active Campaign Schedule Emails.

You can’t just add an image to a block of text. Instead, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll have to watch on those to stay consistent. That’s one thing to handle when you wish to add one image, however when you desire to include a number of, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign Schedule Emails. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain email, provided you make a standard template first.

Active Campaign Schedule Emails

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Schedule Emails). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email modifying experience is really plain, but simple to navigate. Their templates are restricted, which is fine with me, however their e-mail editing experience is somewhat simpler in that you can develop inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign Schedule Emails

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Active Campaign Schedule Emails. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Schedule Emails. However selecting an e-mail marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I have actually already pointed out.

Active Campaign Schedule Emails

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.