Active Campaign Post Cards

Active Campaign Post Cards

Active Campaign Post CardsActive Campaign Post Cards

You can likewise see whether the completion rate has increased or reduced, the length of time it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the given name of just a few of your contacts, which is the case with my list. I generally don’t require a very first name to sign up to my list, however often I get a very first name, such as when somebody buys a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their very first name. If they do not, I just say “Hey there,” (Active Campaign Post Cards). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s very first name.

Active Campaign Post Cards

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly change out all of the information.

Active Campaign Post CardsActive Campaign Post Cards

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I really like to send out simple emails.

Active Campaign Post Cards

I’ve found that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The interface for the HTML editor appears like it was pulled from some complimentary open-source task. Active Campaign Post Cards.

However, including images is a bit of a task. You have to select them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require different text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant text editor. They have some good design templates, however I still desire to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t remove – Active Campaign Post Cards.

Active Campaign Post Cards

However, with some changes, I can make my e-mail pretty fundamental. I can make it automatically take up the entire window, and I can tweak the typography to be somewhat bigger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s rich text editor is including images. Envision you have actually simply typed out a terrific e-mail. Active Campaign Post Cards.

You can’t simply include an image to a block of text. Instead, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to stay constant. That’s something to handle when you wish to include one image, but when you wish to include numerous, it becomes a big task.

They even have a basic mage editor where you can crop the image – Active Campaign Post Cards. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain e-mail, provided you make a basic design template initially.

Active Campaign Post Cards

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Post Cards). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to navigate. Their design templates are limited, which is great with me, however their e-mail modifying experience is a little simpler in that you can produce inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Post Cards

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Active Campaign Post Cards. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Post Cards. But choosing an e-mail marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw numerous others, a few of which I have actually already discussed.

Active Campaign Post Cards

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.