Active Campaign Personalization Tasks

Active Campaign Personalization Tasks

Active Campaign Personalization TasksActive Campaign Personalization Tasks

You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the first name of only some of your contacts, which is the case with my list. I typically do not need a first name to sign up to my list, however in some cases I get a given name, such as when somebody buys an item. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their very first name. If they do not, I just state “Hey there,” (Active Campaign Personalization Tasks). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.

Active Campaign Personalization Tasks

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by allowing me utilize the very same automation over and over again for my webinars, and I can quickly alter out all of the information.

Active Campaign Personalization TasksActive Campaign Personalization Tasks

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email modifying experience. I really like to send out simple emails.

Active Campaign Personalization Tasks

I’ve discovered that extremely hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I developed. The interface for the HTML editor looks like it was pulled from some complimentary open-source project. Active Campaign Personalization Tasks.

Nevertheless, adding images is a little a chore. You need to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Recently I have started using ActiveCampaign’s rich full-screen editor. They have some good templates, however I still wish to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t remove – Active Campaign Personalization Tasks.

Active Campaign Personalization Tasks

However, with some adjustments, I can make my e-mail pretty fundamental. I can make it instantly take up the whole window, and I can tweak the typography to be a little bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you’ve just typed out a great e-mail. Active Campaign Personalization Tasks.

You can’t merely include an image to a block of text. Instead, you have to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to keep an eye on those to stay consistent. That’s one thing to handle when you desire to include one image, but when you wish to add a number of, it ends up being a big task.

They even have a fundamental mage editor where you can crop the image – Active Campaign Personalization Tasks. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a fundamental design template initially.

Active Campaign Personalization Tasks

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Personalization Tasks). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is really plain, but simple to browse. Their design templates are restricted, which is great with me, however their email modifying experience is somewhat simpler in that you can produce inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Personalization Tasks

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Active Campaign Personalization Tasks. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Personalization Tasks. But choosing an e-mail marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw many others, a few of which I have actually currently discussed.

Active Campaign Personalization Tasks

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.