Active Campaign Personalization Tags

Active Campaign Personalization Tags

Active Campaign Personalization TagsActive Campaign Personalization Tags

You can also see whether the completion rate has actually increased or decreased, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s say you have the very first name of only some of your contacts, which holds true with my list. I typically don’t need a first name to sign up to my list, but often I get a given name, such as when somebody purchases an item. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I simply say “Hey there,” (Active Campaign Personalization Tags). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

Active Campaign Personalization Tags

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me utilize the same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Active Campaign Personalization TagsActive Campaign Personalization Tags

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the finest e-mail modifying experience. I really like to send out basic emails.

Active Campaign Personalization Tags

I have actually discovered that really hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I developed. The interface for the HTML editor looks like it was pulled from some totally free open-source project. Active Campaign Personalization Tags.

However, including images is a bit of a chore. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have actually begun utilizing ActiveCampaign’s abundant text editor. They have some great templates, however I still want to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of – Active Campaign Personalization Tags.

Active Campaign Personalization Tags

But, with some changes, I can make my e-mail pretty standard. I can make it immediately use up the entire window, and I can modify the typography to be a little larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you have actually just typed out a terrific e-mail. Active Campaign Personalization Tags.

You can’t simply add an image to a block of text. Rather, you need to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to watch on those to stay constant. That’s something to handle when you want to add one image, however when you wish to include a number of, it ends up being a big chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign Personalization Tags. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain e-mail, offered you make a standard design template initially.

Active Campaign Personalization Tags

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Personalization Tags). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is really plain, but easy to browse. Their templates are limited, which is fine with me, however their e-mail editing experience is a little simpler in that you can develop inline images, and you can create a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Active Campaign Personalization Tags

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Active Campaign Personalization Tags. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Personalization Tags. But choosing an email marketing platform is like selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw lots of others, a few of which I have actually already mentioned.

Active Campaign Personalization Tags

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.