Active Campaign Node

Active Campaign Node

Active Campaign NodeActive Campaign Node

You can likewise see whether the completion rate has actually increased or decreased, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s state you have the very first name of only some of your contacts, which is the case with my list. I normally don’t require a given name to register to my list, but sometimes I get a given name, such as when somebody purchases an item. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I just state “Hey there,” (Active Campaign Node). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s first name.

Active Campaign Node

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the details.

Active Campaign NodeActive Campaign Node

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I truly like to send out basic emails.

Active Campaign Node

I’ve discovered that extremely hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I created. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. Active Campaign Node.

However, including images is a little bit of a task. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s abundant full-screen editor. They have some nice design templates, but I still wish to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t get rid of – Active Campaign Node.

Active Campaign Node

But, with some adjustments, I can make my email quite fundamental. I can make it immediately take up the entire window, and I can fine-tune the typography to be a little larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you’ve simply typed out a terrific e-mail. Active Campaign Node.

You can’t simply add an image to a block of text. Rather, you need to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll need to keep an eye on those to remain consistent. That’s one thing to deal with when you wish to add one image, but when you wish to include several, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Active Campaign Node. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain email, supplied you make a fundamental design template initially.

Active Campaign Node

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Node). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is extremely plain, however simple to navigate. Their templates are restricted, which is great with me, but their email modifying experience is somewhat easier in that you can develop inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Node

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Active Campaign Node. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Node. But selecting an email marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I’ve already discussed.

Active Campaign Node

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.