Active Campaign Merge Contacts

Active Campaign Merge Contacts

Active Campaign Merge ContactsActive Campaign Merge Contacts

You can also see whether the completion rate has increased or decreased, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I usually do not need a very first name to register to my list, however sometimes I get a first name, such as when someone buys an item. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their first name. If they do not, I simply say “Hey there,” (Active Campaign Merge Contacts). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s given name.

Active Campaign Merge Contacts

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me utilize the same automation over and over once again for my webinars, and I can rapidly change out all of the details.

Active Campaign Merge ContactsActive Campaign Merge Contacts

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the finest email modifying experience. I really like to send out basic e-mails.

Active Campaign Merge Contacts

I have actually discovered that extremely hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source project. Active Campaign Merge Contacts.

However, adding images is a little a chore. You have to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and below the image. Lately I have begun utilizing ActiveCampaign’s abundant full-screen editor. They have some great design templates, however I still want to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of – Active Campaign Merge Contacts.

Active Campaign Merge Contacts

But, with some modifications, I can make my email pretty standard. I can make it automatically use up the entire window, and I can modify the typography to be a little larger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve simply typed out a great email. Active Campaign Merge Contacts.

You can’t simply include an image to a block of text. Instead, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to stay constant. That’s something to deal with when you wish to add one image, however when you wish to include a number of, it becomes a big task.

They even have a standard mage editor where you can crop the image – Active Campaign Merge Contacts. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain e-mail, supplied you make a standard design template first.

Active Campaign Merge Contacts

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Merge Contacts). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to navigate. Their design templates are limited, which is fine with me, however their email modifying experience is a little easier in that you can create inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

Active Campaign Merge Contacts

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Active Campaign Merge Contacts. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Merge Contacts. However selecting an email marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, some of which I have actually currently pointed out.

Active Campaign Merge Contacts

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.