Active Campaign Lite

Active Campaign Lite

Active Campaign LiteActive Campaign Lite

You can likewise see whether the completion rate has increased or decreased, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the given name of just a few of your contacts, which is the case with my list. I usually don’t need a given name to sign up to my list, but often I get a first name, such as when somebody purchases an item. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply say “Hey there,” (Active Campaign Lite). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s given name.

Active Campaign Lite

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.

Active Campaign LiteActive Campaign Lite

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the finest email editing experience. I actually like to send out basic e-mails.

Active Campaign Lite

I’ve discovered that very tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source project. Active Campaign Lite.

However, including images is a little a task. You have to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have started using ActiveCampaign’s abundant full-screen editor. They have some nice design templates, but I still desire to send out the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t remove – Active Campaign Lite.

Active Campaign Lite

However, with some modifications, I can make my e-mail quite basic. I can make it automatically use up the entire window, and I can tweak the typography to be a little bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich text editor is including images. Imagine you’ve simply typed out a great e-mail. Active Campaign Lite.

You can’t simply include an image to a block of text. Instead, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll have to watch on those to stay consistent. That’s one thing to deal with when you want to include one image, however when you desire to include several, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign Lite. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain email, offered you make a basic design template first.

Active Campaign Lite

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Lite). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is really plain, but simple to browse. Their design templates are limited, which is great with me, but their email modifying experience is a little much easier because you can produce inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between various e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign Lite

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Active Campaign Lite. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Lite. But selecting an email marketing platform resembles selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I’ve already pointed out.

Active Campaign Lite

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.