Active Campaign Integration With Gravity Forms

Active Campaign Integration With Gravity Forms

Active Campaign Integration With Gravity FormsActive Campaign Integration With Gravity Forms

You can likewise see whether the conclusion rate has actually increased or reduced, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the given name of just a few of your contacts, which holds true with my list. I generally do not need a very first name to sign up to my list, but often I get a given name, such as when someone buys a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I simply state “Hey there,” (Active Campaign Integration With Gravity Forms). By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.

Active Campaign Integration With Gravity Forms

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the very same automation over and over again for my webinars, and I can rapidly change out all of the details.

Active Campaign Integration With Gravity FormsActive Campaign Integration With Gravity Forms

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I really like to send simple emails.

Active Campaign Integration With Gravity Forms

I’ve discovered that very tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source task. Active Campaign Integration With Gravity Forms.

Nevertheless, including images is a little bit of a task. You have to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require different text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s rich full-screen editor. They have some good templates, however I still want to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t get rid of – Active Campaign Integration With Gravity Forms.

Active Campaign Integration With Gravity Forms

However, with some adjustments, I can make my email pretty fundamental. I can make it immediately use up the whole window, and I can fine-tune the typography to be a little larger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Picture you have actually simply typed out a terrific email. Active Campaign Integration With Gravity Forms.

You can’t simply add an image to a block of text. Rather, you have to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to watch on those to remain constant. That’s one thing to handle when you wish to include one image, however when you wish to add a number of, it becomes a big chore.

They even have a basic mage editor where you can crop the image – Active Campaign Integration With Gravity Forms. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a standard template first.

Active Campaign Integration With Gravity Forms

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Integration With Gravity Forms). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email editing experience is extremely plain, but easy to navigate. Their design templates are limited, which is fine with me, however their e-mail modifying experience is slightly simpler because you can create inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward in between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Integration With Gravity Forms

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Active Campaign Integration With Gravity Forms. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Integration With Gravity Forms. But selecting an e-mail marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw lots of others, some of which I’ve currently mentioned.

Active Campaign Integration With Gravity Forms

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.