Active Campaign Integration Typeform

Active Campaign Integration Typeform

Active Campaign Integration TypeformActive Campaign Integration Typeform

You can also see whether the conclusion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the given name of just some of your contacts, which is the case with my list. I generally do not require a given name to sign up to my list, but sometimes I get a first name, such as when someone buys an item. Would not it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply say “Hey there,” (Active Campaign Integration Typeform). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

Active Campaign Integration Typeform

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.

Active Campaign Integration TypeformActive Campaign Integration Typeform

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I truly like to send out basic emails.

Active Campaign Integration Typeform

I’ve found that really tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source job. Active Campaign Integration Typeform.

Nevertheless, including images is a bit of a task. You have to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need different text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s rich full-screen editor. They have some nice templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate – Active Campaign Integration Typeform.

Active Campaign Integration Typeform

But, with some adjustments, I can make my e-mail quite standard. I can make it automatically take up the entire window, and I can fine-tune the typography to be a little bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you’ve just typed out an excellent e-mail. Active Campaign Integration Typeform.

You can’t just include an image to a block of text. Instead, you have to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll have to watch on those to remain consistent. That’s something to deal with when you wish to include one image, but when you desire to include a number of, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign Integration Typeform. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain email, provided you make a standard template initially.

Active Campaign Integration Typeform

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Integration Typeform). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to browse. Their design templates are limited, which is great with me, but their e-mail editing experience is somewhat much easier because you can develop inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Integration Typeform

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Active Campaign Integration Typeform. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Integration Typeform. But choosing an email marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

Active Campaign Integration Typeform

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.