Active Campaign How To I Add A Group Of Contacts To A List

Active Campaign How To I Add A Group Of Contacts To A List

Active Campaign How To I Add A Group Of Contacts To A ListActive Campaign How To I Add A Group Of Contacts To A List

You can also see whether the conclusion rate has increased or decreased, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the very first name of just a few of your contacts, which is the case with my list. I generally don’t need a given name to register to my list, but sometimes I get a given name, such as when someone purchases a product. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply say “Hey there,” (Active Campaign How To I Add A Group Of Contacts To A List). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s very first name.

Active Campaign How To I Add A Group Of Contacts To A List

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the information.

Active Campaign How To I Add A Group Of Contacts To A ListActive Campaign How To I Add A Group Of Contacts To A List

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I actually like to send out easy emails.

Active Campaign How To I Add A Group Of Contacts To A List

I’ve discovered that really difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I created. The interface for the HTML editor looks like it was pulled from some free open-source project. Active Campaign How To I Add A Group Of Contacts To A List.

However, including images is a little bit of a task. You have to choose them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have started using ActiveCampaign’s rich text editor. They have some great design templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t remove – Active Campaign How To I Add A Group Of Contacts To A List.

Active Campaign How To I Add A Group Of Contacts To A List

But, with some adjustments, I can make my email pretty standard. I can make it immediately use up the entire window, and I can tweak the typography to be slightly bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Envision you have actually just typed out a terrific e-mail. Active Campaign How To I Add A Group Of Contacts To A List.

You can’t merely add an image to a block of text. Rather, you need to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to remain consistent. That’s something to handle when you wish to include one image, however when you wish to add a number of, it becomes a big chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign How To I Add A Group Of Contacts To A List. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain email, supplied you make a standard design template initially.

Active Campaign How To I Add A Group Of Contacts To A List

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign How To I Add A Group Of Contacts To A List). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to navigate. Their design templates are restricted, which is fine with me, but their email editing experience is somewhat easier because you can create inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign How To I Add A Group Of Contacts To A List

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Active Campaign How To I Add A Group Of Contacts To A List. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign How To I Add A Group Of Contacts To A List. However picking an email marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, some of which I’ve already mentioned.

Active Campaign How To I Add A Group Of Contacts To A List

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.