Active Campaign How Do You Count Contacts?

Active Campaign How Do You Count Contacts?

Active Campaign How Do You Count Contacts?Active Campaign How Do You Count Contacts?

You can likewise see whether the completion rate has increased or reduced, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s say you have the given name of only a few of your contacts, which holds true with my list. I typically do not need a first name to sign up to my list, but sometimes I get a first name, such as when someone buys a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their very first name. If they don’t, I just say “Hey there,” (Active Campaign How Do You Count Contacts?). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s given name.

Active Campaign How Do You Count Contacts?

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me use the same automation over and over again for my webinars, and I can quickly change out all of the information.

Active Campaign How Do You Count Contacts?Active Campaign How Do You Count Contacts?

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable enables me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email editing experience. I actually like to send easy emails.

Active Campaign How Do You Count Contacts?

I’ve discovered that really hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I developed. The interface for the HTML editor looks like it was pulled from some totally free open-source job. Active Campaign How Do You Count Contacts?.

Nevertheless, adding images is a little bit of a task. You have to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor. They have some good templates, but I still want to send the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t get rid of – Active Campaign How Do You Count Contacts?.

Active Campaign How Do You Count Contacts?

But, with some changes, I can make my e-mail pretty basic. I can make it immediately take up the whole window, and I can modify the typography to be a little larger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve just typed out an excellent email. Active Campaign How Do You Count Contacts?.

You can’t merely include an image to a block of text. Rather, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to watch on those to stay constant. That’s one thing to handle when you wish to add one image, but when you wish to include several, it becomes a big task.

They even have a basic mage editor where you can crop the image – Active Campaign How Do You Count Contacts?. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain email, supplied you make a basic design template initially.

Active Campaign How Do You Count Contacts?

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign How Do You Count Contacts?). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is really plain, however simple to navigate. Their design templates are restricted, which is great with me, however their email editing experience is slightly easier because you can create inline images, and you can create a completely plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Active Campaign How Do You Count Contacts?

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Active Campaign How Do You Count Contacts?. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign How Do You Count Contacts?. But selecting an e-mail marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I’ve already discussed.

Active Campaign How Do You Count Contacts?

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.