Active Campaign, Help Desk Integration

Active Campaign, Help Desk Integration

Active Campaign, Help Desk IntegrationActive Campaign, Help Desk Integration

You can likewise see whether the completion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the first name of just a few of your contacts, which holds true with my list. I generally don’t need a first name to sign up to my list, but often I get a very first name, such as when someone buys an item. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their first name. If they don’t, I simply say “Hey there,” (Active Campaign, Help Desk Integration). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s very first name.

Active Campaign, Help Desk Integration

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the information.

Active Campaign, Help Desk IntegrationActive Campaign, Help Desk Integration

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the very best email editing experience. I actually like to send out simple e-mails.

Active Campaign, Help Desk Integration

I have actually discovered that extremely difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source project. Active Campaign, Help Desk Integration.

However, including images is a little a chore. You need to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s abundant full-screen editor. They have some great design templates, but I still desire to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of – Active Campaign, Help Desk Integration.

Active Campaign, Help Desk Integration

However, with some adjustments, I can make my email quite fundamental. I can make it immediately take up the whole window, and I can fine-tune the typography to be somewhat larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is including images. Picture you’ve simply typed out a great email. Active Campaign, Help Desk Integration.

You can’t simply add an image to a block of text. Rather, you have to create 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to watch on those to remain consistent. That’s something to deal with when you want to add one image, but when you wish to add several, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – Active Campaign, Help Desk Integration. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain email, offered you make a basic template initially.

Active Campaign, Help Desk Integration

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign, Help Desk Integration). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is extremely plain, however easy to navigate. Their templates are restricted, which is great with me, however their e-mail modifying experience is somewhat much easier because you can produce inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign, Help Desk Integration

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Active Campaign, Help Desk Integration. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign, Help Desk Integration. However choosing an e-mail marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

Active Campaign, Help Desk Integration

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.