Active Campaign Format Links

Active Campaign Format Links

Active Campaign Format LinksActive Campaign Format Links

You can likewise see whether the completion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the first name of only a few of your contacts, which is the case with my list. I typically do not need a given name to sign up to my list, but often I get a given name, such as when someone buys a product. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their first name. If they don’t, I simply state “Hey there,” (Active Campaign Format Links). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s first name.

Active Campaign Format Links

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me use the very same automation over and over again for my webinars, and I can quickly change out all of the information.

Active Campaign Format LinksActive Campaign Format Links

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the finest e-mail editing experience. I actually like to send out simple emails.

Active Campaign Format Links

I’ve discovered that very difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I developed. The interface for the HTML editor looks like it was pulled from some complimentary open-source job. Active Campaign Format Links.

Nevertheless, adding images is a little bit of a chore. You need to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have started utilizing ActiveCampaign’s rich full-screen editor. They have some good templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate – Active Campaign Format Links.

Active Campaign Format Links

But, with some modifications, I can make my email pretty basic. I can make it immediately take up the whole window, and I can modify the typography to be a little larger, and have a little more leading. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Imagine you have actually simply typed out a great e-mail. Active Campaign Format Links.

You can’t simply add an image to a block of text. Instead, you need to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll have to watch on those to stay consistent. That’s something to deal with when you want to add one image, but when you wish to add numerous, it becomes a big chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign Format Links. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, provided you make a standard template initially.

Active Campaign Format Links

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Format Links). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to navigate. Their templates are restricted, which is great with me, but their e-mail editing experience is somewhat easier in that you can create inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between different emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Format Links

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Active Campaign Format Links. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Format Links. But selecting an email marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I have actually already discussed.

Active Campaign Format Links

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.