Active Campaign For Nonprofits

Active Campaign For Nonprofits

Active Campaign For NonprofitsActive Campaign For Nonprofits

You can likewise see whether the completion rate has increased or reduced, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a load of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the given name of only some of your contacts, which is the case with my list. I normally don’t need a first name to sign up to my list, but sometimes I get a first name, such as when somebody purchases an item. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their very first name. If they don’t, I just say “Hey there,” (Active Campaign For Nonprofits). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

Active Campaign For Nonprofits

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me use the very same automation over and over again for my webinars, and I can quickly change out all of the information.

Active Campaign For NonprofitsActive Campaign For Nonprofits

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the finest email editing experience. I truly like to send out easy emails.

Active Campaign For Nonprofits

I have actually discovered that really tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I developed. The interface for the HTML editor appears like it was pulled from some totally free open-source project. Active Campaign For Nonprofits.

Nevertheless, adding images is a bit of a chore. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some great templates, however I still desire to send out the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t get rid of – Active Campaign For Nonprofits.

Active Campaign For Nonprofits

However, with some modifications, I can make my e-mail quite standard. I can make it instantly take up the whole window, and I can tweak the typography to be slightly larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Envision you have actually simply typed out a great e-mail. Active Campaign For Nonprofits.

You can’t simply add an image to a block of text. Instead, you need to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to remain constant. That’s something to deal with when you desire to add one image, but when you wish to include a number of, it becomes a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign For Nonprofits. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain email, supplied you make a standard template first.

Active Campaign For Nonprofits

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign For Nonprofits). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail modifying experience is really plain, but simple to navigate. Their templates are restricted, which is fine with me, but their email modifying experience is slightly easier because you can develop inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign For Nonprofits

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Active Campaign For Nonprofits. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign For Nonprofits. However selecting an e-mail marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw lots of others, some of which I have actually already discussed.

Active Campaign For Nonprofits

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.