Active Campaign Flow Chart

Active Campaign Flow Chart

Active Campaign Flow ChartActive Campaign Flow Chart

You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s say you have the given name of just some of your contacts, which holds true with my list. I generally don’t require a given name to register to my list, however in some cases I get a first name, such as when somebody buys an item. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their given name. If they don’t, I simply say “Hey there,” (Active Campaign Flow Chart). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s given name.

Active Campaign Flow Chart

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Active Campaign Flow ChartActive Campaign Flow Chart

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best email modifying experience. I actually like to send out easy e-mails.

Active Campaign Flow Chart

I’ve discovered that very tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task. Active Campaign Flow Chart.

Nevertheless, adding images is a little bit of a chore. You need to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some nice templates, however I still desire to send the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t eliminate – Active Campaign Flow Chart.

Active Campaign Flow Chart

However, with some adjustments, I can make my email pretty basic. I can make it immediately use up the entire window, and I can tweak the typography to be a little larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you’ve just typed out an excellent e-mail. Active Campaign Flow Chart.

You can’t just add an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll have to watch on those to stay constant. That’s something to handle when you desire to include one image, however when you wish to add a number of, it ends up being a huge task.

They even have a basic mage editor where you can crop the image – Active Campaign Flow Chart. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain email, offered you make a fundamental design template first.

Active Campaign Flow Chart

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Flow Chart). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to browse. Their templates are restricted, which is fine with me, however their e-mail modifying experience is somewhat simpler because you can produce inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Flow Chart

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. Active Campaign Flow Chart. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Flow Chart. However selecting an e-mail marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I have actually currently mentioned.

Active Campaign Flow Chart

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.