Active Campaign Flaws

Active Campaign Flaws

Active Campaign FlawsActive Campaign Flaws

You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lot of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. I normally do not require a given name to sign up to my list, but sometimes I get a given name, such as when somebody purchases an item. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their first name. If they don’t, I just state “Hey there,” (Active Campaign Flaws). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

Active Campaign Flaws

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can quickly change out all of the information.

Active Campaign FlawsActive Campaign Flaws

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the best e-mail modifying experience. I really like to send out easy e-mails.

Active Campaign Flaws

I’ve found that extremely tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source task. Active Campaign Flaws.

Nevertheless, adding images is a little bit of a task. You need to select them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor. They have some nice templates, but I still wish to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t remove – Active Campaign Flaws.

Active Campaign Flaws

However, with some changes, I can make my e-mail pretty basic. I can make it automatically take up the entire window, and I can tweak the typography to be somewhat larger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve just typed out a fantastic email. Active Campaign Flaws.

You can’t just add an image to a block of text. Rather, you have to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll have to keep an eye on those to remain constant. That’s one thing to deal with when you want to add one image, but when you desire to add numerous, it ends up being a huge chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign Flaws. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a fundamental template initially.

Active Campaign Flaws

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Flaws). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is extremely plain, but easy to browse. Their design templates are limited, which is great with me, however their e-mail editing experience is somewhat easier in that you can develop inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth in between numerous e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Flaws

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Active Campaign Flaws. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Flaws. However choosing an email marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw many others, a few of which I’ve already discussed.

Active Campaign Flaws

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.