Active Campaign Facebook Leads

Active Campaign Facebook Leads

Active Campaign Facebook LeadsActive Campaign Facebook Leads

You can likewise see whether the conclusion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the given name of just some of your contacts, which holds true with my list. I generally don’t need a given name to sign up to my list, but sometimes I get a given name, such as when somebody buys an item. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they don’t, I simply state “Hey there,” (Active Campaign Facebook Leads). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s very first name.

Active Campaign Facebook Leads

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the same automation over and over again for my webinars, and I can quickly alter out all of the information.

Active Campaign Facebook LeadsActive Campaign Facebook Leads

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the finest e-mail modifying experience. I actually like to send out basic e-mails.

Active Campaign Facebook Leads

I have actually found that really difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source job. Active Campaign Facebook Leads.

However, including images is a little a chore. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s abundant full-screen editor. They have some nice design templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t get rid of – Active Campaign Facebook Leads.

Active Campaign Facebook Leads

However, with some modifications, I can make my email pretty basic. I can make it instantly take up the whole window, and I can fine-tune the typography to be slightly bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Picture you’ve simply typed out a great email. Active Campaign Facebook Leads.

You can’t simply add an image to a block of text. Rather, you need to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to watch on those to stay consistent. That’s one thing to handle when you want to add one image, however when you wish to include several, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Active Campaign Facebook Leads. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain email, supplied you make a basic design template first.

Active Campaign Facebook Leads

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Facebook Leads). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is very plain, however simple to navigate. Their design templates are limited, which is fine with me, but their email editing experience is somewhat much easier because you can create inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Facebook Leads

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Active Campaign Facebook Leads. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Facebook Leads. However selecting an e-mail marketing platform resembles picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw lots of others, a few of which I’ve already pointed out.

Active Campaign Facebook Leads

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.