Active Campaign Extension

Active Campaign Extension

Active Campaign ExtensionActive Campaign Extension

You can likewise see whether the completion rate has increased or decreased, the length of time it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a load of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the very first name of just a few of your contacts, which holds true with my list. I typically don’t need a given name to register to my list, however sometimes I get a first name, such as when somebody buys an item. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their first name. If they don’t, I just say “Hey there,” (Active Campaign Extension). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s very first name.

Active Campaign Extension

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me use the same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Active Campaign ExtensionActive Campaign Extension

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an email. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I actually like to send out easy emails.

Active Campaign Extension

I’ve discovered that extremely difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source project. Active Campaign Extension.

Nevertheless, including images is a little a chore. You have to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s rich full-screen editor. They have some good design templates, however I still desire to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t eliminate – Active Campaign Extension.

Active Campaign Extension

However, with some adjustments, I can make my email quite fundamental. I can make it automatically take up the entire window, and I can fine-tune the typography to be a little larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Envision you have actually simply typed out a terrific e-mail. Active Campaign Extension.

You can’t merely include an image to a block of text. Instead, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to remain consistent. That’s one thing to handle when you desire to include one image, however when you wish to include a number of, it becomes a big task.

They even have a basic mage editor where you can crop the image – Active Campaign Extension. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain email, provided you make a standard template initially.

Active Campaign Extension

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Extension). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to browse. Their design templates are restricted, which is fine with me, but their email modifying experience is somewhat easier in that you can develop inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward in between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Extension

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Active Campaign Extension. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Extension. But picking an email marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw numerous others, some of which I have actually currently pointed out.

Active Campaign Extension

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.