Active Campaign Event Tracking Example

Active Campaign Event Tracking Example

Active Campaign Event Tracking ExampleActive Campaign Event Tracking Example

You can likewise see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the given name of just some of your contacts, which is the case with my list. I generally do not need a given name to register to my list, but in some cases I get a given name, such as when someone purchases an item. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their first name. If they do not, I just say “Hey there,” (Active Campaign Event Tracking Example). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.

Active Campaign Event Tracking Example

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Active Campaign Event Tracking ExampleActive Campaign Event Tracking Example

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it is in an email. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I really like to send basic e-mails.

Active Campaign Event Tracking Example

I’ve discovered that really difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I created. The interface for the HTML editor looks like it was pulled from some complimentary open-source project. Active Campaign Event Tracking Example.

Nevertheless, including images is a bit of a chore. You need to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s rich full-screen editor. They have some great design templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t eliminate – Active Campaign Event Tracking Example.

Active Campaign Event Tracking Example

But, with some adjustments, I can make my email quite fundamental. I can make it automatically use up the whole window, and I can tweak the typography to be somewhat bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you have actually just typed out a fantastic email. Active Campaign Event Tracking Example.

You can’t merely include an image to a block of text. Rather, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll have to keep an eye on those to stay consistent. That’s something to handle when you wish to include one image, however when you want to include several, it ends up being a big chore.

They even have a basic mage editor where you can crop the image – Active Campaign Event Tracking Example. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain email, provided you make a fundamental template first.

Active Campaign Event Tracking Example

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Event Tracking Example). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is really plain, but easy to navigate. Their design templates are limited, which is great with me, however their email editing experience is somewhat much easier because you can create inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward in between numerous emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

Active Campaign Event Tracking Example

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Active Campaign Event Tracking Example. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Event Tracking Example. However selecting an e-mail marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I’ve already pointed out.

Active Campaign Event Tracking Example

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.