Active Campaign Engagement Management

Active Campaign Engagement Management

Active Campaign Engagement ManagementActive Campaign Engagement Management

You can also see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I generally do not require a first name to register to my list, but in some cases I get a first name, such as when someone purchases a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I just say “Hey there,” (Active Campaign Engagement Management). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

Active Campaign Engagement Management

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me utilize the same automation over and over once again for my webinars, and I can quickly change out all of the details.

Active Campaign Engagement ManagementActive Campaign Engagement Management

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the very best email modifying experience. I actually like to send easy e-mails.

Active Campaign Engagement Management

I’ve discovered that extremely tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I created. The interface for the HTML editor appears like it was pulled from some free open-source job. Active Campaign Engagement Management.

However, including images is a little bit of a chore. You have to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have begun using ActiveCampaign’s rich text editor. They have some good design templates, however I still wish to send the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t eliminate – Active Campaign Engagement Management.

Active Campaign Engagement Management

However, with some changes, I can make my e-mail quite standard. I can make it immediately take up the entire window, and I can modify the typography to be slightly bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Picture you’ve simply typed out a fantastic email. Active Campaign Engagement Management.

You can’t simply include an image to a block of text. Rather, you need to develop two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to watch on those to stay constant. That’s something to handle when you desire to include one image, however when you want to add numerous, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign Engagement Management. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain e-mail, provided you make a basic template initially.

Active Campaign Engagement Management

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Engagement Management). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email modifying experience is really plain, but simple to browse. Their templates are restricted, which is great with me, however their e-mail editing experience is a little much easier in that you can produce inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward in between different emails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Engagement Management

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Active Campaign Engagement Management. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Engagement Management. However picking an e-mail marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw lots of others, some of which I have actually already pointed out.

Active Campaign Engagement Management

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.