Active Campaign Deep Data Integration Shopify

Active Campaign Deep Data Integration Shopify

Active Campaign Deep Data Integration ShopifyActive Campaign Deep Data Integration Shopify

You can also see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s state you have the given name of just some of your contacts, which holds true with my list. I usually do not need a first name to sign up to my list, however in some cases I get a first name, such as when somebody purchases a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and after that their first name. If they don’t, I simply state “Hey there,” (Active Campaign Deep Data Integration Shopify). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.

Active Campaign Deep Data Integration Shopify

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me utilize the very same automation over and over again for my webinars, and I can quickly change out all of the details.

Active Campaign Deep Data Integration ShopifyActive Campaign Deep Data Integration Shopify

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an email. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I truly like to send out simple emails.

Active Campaign Deep Data Integration Shopify

I’ve discovered that really difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I developed. The interface for the HTML editor appears like it was pulled from some totally free open-source job. Active Campaign Deep Data Integration Shopify.

However, including images is a little bit of a task. You have to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have started using ActiveCampaign’s abundant text editor. They have some nice design templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t eliminate – Active Campaign Deep Data Integration Shopify.

Active Campaign Deep Data Integration Shopify

But, with some modifications, I can make my e-mail pretty fundamental. I can make it immediately use up the whole window, and I can modify the typography to be slightly bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Imagine you’ve just typed out a great email. Active Campaign Deep Data Integration Shopify.

You can’t simply add an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to remain constant. That’s something to handle when you want to add one image, but when you wish to add numerous, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign Deep Data Integration Shopify. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a fundamental template initially.

Active Campaign Deep Data Integration Shopify

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Deep Data Integration Shopify). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to browse. Their templates are restricted, which is great with me, but their e-mail editing experience is a little much easier in that you can produce inline images, and you can create a completely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between different emails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Deep Data Integration Shopify

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Active Campaign Deep Data Integration Shopify. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Deep Data Integration Shopify. However selecting an email marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw many others, some of which I’ve currently pointed out.

Active Campaign Deep Data Integration Shopify

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.