Active Campaign Custom Field Assign Tag

Active Campaign Custom Field Assign Tag

Active Campaign Custom Field Assign TagActive Campaign Custom Field Assign Tag

You can also see whether the completion rate has increased or reduced, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the first name of only some of your contacts, which holds true with my list. I usually do not need a first name to register to my list, but often I get a given name, such as when somebody purchases an item. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I just state “Hey there,” (Active Campaign Custom Field Assign Tag). By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s first name.

Active Campaign Custom Field Assign Tag

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.

Active Campaign Custom Field Assign TagActive Campaign Custom Field Assign Tag

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the finest email editing experience. I actually like to send out easy emails.

Active Campaign Custom Field Assign Tag

I’ve discovered that very tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. Active Campaign Custom Field Assign Tag.

However, adding images is a bit of a chore. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s rich text editor. They have some nice templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t eliminate – Active Campaign Custom Field Assign Tag.

Active Campaign Custom Field Assign Tag

But, with some modifications, I can make my e-mail quite standard. I can make it automatically use up the entire window, and I can tweak the typography to be slightly larger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve simply typed out an excellent email. Active Campaign Custom Field Assign Tag.

You can’t simply include an image to a block of text. Rather, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll have to watch on those to stay constant. That’s something to handle when you wish to include one image, however when you want to add numerous, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign Custom Field Assign Tag. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a fundamental design template initially.

Active Campaign Custom Field Assign Tag

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Custom Field Assign Tag). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is really plain, but easy to browse. Their templates are limited, which is fine with me, however their email modifying experience is slightly easier in that you can create inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between different emails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Custom Field Assign Tag

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Active Campaign Custom Field Assign Tag. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Custom Field Assign Tag. But choosing an e-mail marketing platform is like selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, some of which I’ve already mentioned.

Active Campaign Custom Field Assign Tag

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.