Active Campaign Custom Field Api Name

Active Campaign Custom Field Api Name

Active Campaign Custom Field Api NameActive Campaign Custom Field Api Name

You can also see whether the completion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the given name of just a few of your contacts, which is the case with my list. I generally do not require a very first name to sign up to my list, but sometimes I get a first name, such as when someone purchases a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I just state “Hey there,” (Active Campaign Custom Field Api Name). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.

Active Campaign Custom Field Api Name

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Active Campaign Custom Field Api NameActive Campaign Custom Field Api Name

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the finest email modifying experience. I actually like to send out basic e-mails.

Active Campaign Custom Field Api Name

I’ve discovered that really difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I produced. The interface for the HTML editor looks like it was pulled from some free open-source project. Active Campaign Custom Field Api Name.

However, including images is a little bit of a task. You need to choose them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have started using ActiveCampaign’s abundant text editor. They have some nice templates, but I still want to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t remove – Active Campaign Custom Field Api Name.

Active Campaign Custom Field Api Name

However, with some changes, I can make my email quite basic. I can make it automatically take up the whole window, and I can tweak the typography to be slightly bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you have actually just typed out an excellent e-mail. Active Campaign Custom Field Api Name.

You can’t simply include an image to a block of text. Rather, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll need to keep an eye on those to remain constant. That’s something to deal with when you wish to include one image, however when you want to include a number of, it ends up being a big task.

They even have a standard mage editor where you can crop the image – Active Campaign Custom Field Api Name. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain email, provided you make a basic design template initially.

Active Campaign Custom Field Api Name

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Custom Field Api Name). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to navigate. Their templates are limited, which is fine with me, but their email editing experience is slightly much easier in that you can create inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between various emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Custom Field Api Name

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Active Campaign Custom Field Api Name. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Custom Field Api Name. However choosing an email marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, some of which I have actually currently discussed.

Active Campaign Custom Field Api Name

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.