Active Campaign Custom Domain

Active Campaign Custom Domain

Active Campaign Custom DomainActive Campaign Custom Domain

You can also see whether the completion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lot of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the given name of only some of your contacts, which is the case with my list. I usually don’t need a given name to sign up to my list, but sometimes I get a very first name, such as when someone buys a product. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their first name. If they don’t, I just say “Hey there,” (Active Campaign Custom Domain). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s given name.

Active Campaign Custom Domain

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can rapidly alter out all of the details.

Active Campaign Custom DomainActive Campaign Custom Domain

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I actually like to send out basic emails.

Active Campaign Custom Domain

I have actually discovered that very tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I developed. The user interface for the HTML editor appears like it was pulled from some free open-source project. Active Campaign Custom Domain.

Nevertheless, adding images is a little a task. You have to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have begun using ActiveCampaign’s abundant full-screen editor. They have some nice templates, however I still want to send out the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t get rid of – Active Campaign Custom Domain.

Active Campaign Custom Domain

But, with some adjustments, I can make my e-mail quite standard. I can make it instantly use up the entire window, and I can modify the typography to be slightly bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually just typed out an excellent e-mail. Active Campaign Custom Domain.

You can’t simply add an image to a block of text. Instead, you need to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to remain consistent. That’s something to deal with when you want to add one image, however when you wish to include several, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign Custom Domain. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain email, provided you make a fundamental template first.

Active Campaign Custom Domain

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Custom Domain). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to browse. Their design templates are restricted, which is great with me, however their email editing experience is a little easier because you can produce inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Custom Domain

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Active Campaign Custom Domain. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Custom Domain. However picking an e-mail marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw many others, a few of which I have actually currently discussed.

Active Campaign Custom Domain

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.