Active Campaign Conditional Content

Active Campaign Conditional Content

Active Campaign Conditional ContentActive Campaign Conditional Content

You can also see whether the conclusion rate has actually increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the very first name of only some of your contacts, which holds true with my list. I typically don’t need a given name to register to my list, but sometimes I get a given name, such as when someone buys an item. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their first name. If they don’t, I just say “Hey there,” (Active Campaign Conditional Content). By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s very first name.

Active Campaign Conditional Content

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can quickly alter out all of the information.

Active Campaign Conditional ContentActive Campaign Conditional Content

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the finest e-mail modifying experience. I truly like to send simple e-mails.

Active Campaign Conditional Content

I’ve discovered that really tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I produced. The user interface for the HTML editor appears like it was pulled from some free open-source task. Active Campaign Conditional Content.

However, adding images is a little a chore. You need to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some great design templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t remove – Active Campaign Conditional Content.

Active Campaign Conditional Content

But, with some modifications, I can make my e-mail quite fundamental. I can make it instantly take up the entire window, and I can modify the typography to be slightly larger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Picture you’ve just typed out a fantastic email. Active Campaign Conditional Content.

You can’t simply add an image to a block of text. Instead, you have to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to stay constant. That’s something to handle when you wish to add one image, but when you want to add several, it ends up being a huge chore.

They even have a standard mage editor where you can crop the image – Active Campaign Conditional Content. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain email, provided you make a fundamental template first.

Active Campaign Conditional Content

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Conditional Content). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is very plain, however easy to navigate. Their templates are limited, which is great with me, but their email editing experience is a little easier because you can develop inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between different e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Conditional Content

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Active Campaign Conditional Content. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Conditional Content. However selecting an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I have actually currently discussed.

Active Campaign Conditional Content

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.