Active Campaign Chrome Extension

Active Campaign Chrome Extension

Active Campaign Chrome ExtensionActive Campaign Chrome Extension

You can also see whether the conclusion rate has increased or decreased, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the first name of only some of your contacts, which is the case with my list. I generally do not require a very first name to sign up to my list, but often I get a given name, such as when somebody buys an item. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their very first name. If they do not, I just say “Hey there,” (Active Campaign Chrome Extension). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.

Active Campaign Chrome Extension

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can quickly change out all of the details.

Active Campaign Chrome ExtensionActive Campaign Chrome Extension

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I truly like to send out simple emails.

Active Campaign Chrome Extension

I’ve found that extremely hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I produced. The interface for the HTML editor looks like it was pulled from some free open-source job. Active Campaign Chrome Extension.

However, including images is a bit of a task. You have to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s rich text editor. They have some good templates, but I still wish to send out the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove – Active Campaign Chrome Extension.

Active Campaign Chrome Extension

But, with some changes, I can make my email pretty standard. I can make it instantly take up the entire window, and I can fine-tune the typography to be a little larger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Picture you have actually simply typed out an excellent e-mail. Active Campaign Chrome Extension.

You can’t simply add an image to a block of text. Rather, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll need to watch on those to stay constant. That’s one thing to handle when you want to add one image, however when you wish to include a number of, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – Active Campaign Chrome Extension. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a fundamental design template first.

Active Campaign Chrome Extension

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Chrome Extension). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email modifying experience is very plain, however simple to navigate. Their design templates are restricted, which is fine with me, however their e-mail modifying experience is somewhat simpler because you can create inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Chrome Extension

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Active Campaign Chrome Extension. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Chrome Extension. However picking an e-mail marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw lots of others, some of which I have actually already mentioned.

Active Campaign Chrome Extension

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.