Active Campaign Autoresponder Setup

Active Campaign Autoresponder Setup

Active Campaign Autoresponder SetupActive Campaign Autoresponder Setup

You can also see whether the completion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the very first name of just a few of your contacts, which holds true with my list. I normally do not need a very first name to register to my list, however sometimes I get a given name, such as when someone buys a product. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their given name. If they do not, I simply say “Hey there,” (Active Campaign Autoresponder Setup). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s very first name.

Active Campaign Autoresponder Setup

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.

Active Campaign Autoresponder SetupActive Campaign Autoresponder Setup

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the best e-mail editing experience. I actually like to send easy e-mails.

Active Campaign Autoresponder Setup

I have actually found that really tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I developed. The interface for the HTML editor appears like it was pulled from some complimentary open-source job. Active Campaign Autoresponder Setup.

However, adding images is a little a task. You need to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have started utilizing ActiveCampaign’s rich full-screen editor. They have some great design templates, however I still want to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t eliminate – Active Campaign Autoresponder Setup.

Active Campaign Autoresponder Setup

However, with some adjustments, I can make my e-mail quite standard. I can make it immediately take up the entire window, and I can modify the typography to be somewhat bigger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you have actually just typed out a terrific email. Active Campaign Autoresponder Setup.

You can’t merely add an image to a block of text. Instead, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to watch on those to remain consistent. That’s something to handle when you wish to include one image, but when you desire to add a number of, it becomes a big chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign Autoresponder Setup. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a basic design template initially.

Active Campaign Autoresponder Setup

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Autoresponder Setup). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, however easy to browse. Their templates are restricted, which is great with me, but their email modifying experience is somewhat easier in that you can produce inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between different e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Autoresponder Setup

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Active Campaign Autoresponder Setup. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Autoresponder Setup. However picking an e-mail marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I have actually currently discussed.

Active Campaign Autoresponder Setup

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.