Active Campaign Attachments

Active Campaign Attachments

Active Campaign AttachmentsActive Campaign Attachments

You can also see whether the conclusion rate has actually increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the given name of just some of your contacts, which is the case with my list. I normally do not need a very first name to sign up to my list, however sometimes I get a first name, such as when someone buys an item. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their given name. If they don’t, I just state “Hey there,” (Active Campaign Attachments). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.

Active Campaign Attachments

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Active Campaign AttachmentsActive Campaign Attachments

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the finest email modifying experience. I really like to send out basic emails.

Active Campaign Attachments

I’ve found that very difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source task. Active Campaign Attachments.

However, adding images is a bit of a chore. You need to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s rich text editor. They have some great design templates, however I still desire to send the plainest email possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t remove – Active Campaign Attachments.

Active Campaign Attachments

But, with some changes, I can make my e-mail quite standard. I can make it immediately take up the entire window, and I can tweak the typography to be slightly larger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Envision you’ve just typed out a fantastic e-mail. Active Campaign Attachments.

You can’t simply add an image to a block of text. Instead, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll need to watch on those to remain consistent. That’s one thing to deal with when you want to add one image, however when you desire to add a number of, it becomes a big chore.

They even have a standard mage editor where you can crop the image – Active Campaign Attachments. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain email, provided you make a basic template initially.

Active Campaign Attachments

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Attachments). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email editing experience is very plain, but simple to navigate. Their templates are restricted, which is great with me, however their e-mail modifying experience is somewhat much easier because you can produce inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign Attachments

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Active Campaign Attachments. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Attachments. However picking an e-mail marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, a few of which I’ve currently discussed.

Active Campaign Attachments

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.