You can also see whether the conclusion rate has actually increased or reduced, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.
Let’s say you have the very first name of only a few of your contacts, which is the case with my list. I usually don’t require a given name to register to my list, however in some cases I get a given name, such as when somebody purchases a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the same automation over and over again for my webinars, and I can rapidly change out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.
And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the finest e-mail modifying experience. I truly like to send simple emails.
Nevertheless, including images is a little a chore. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
You can’t merely include an image to a block of text. Instead, you need to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll need to watch on those to remain consistent. That’s one thing to deal with when you wish to add one image, but when you wish to add several, it becomes a huge task.
ConvertKit’s e-mail modifying experience is extremely plain, but easy to navigate. Their design templates are limited, which is great with me, but their email modifying experience is somewhat simpler because you can create inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward in between different e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.
You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I have actually already mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.