Active Campaign And Facebook Ads

Active Campaign And Facebook Ads

Active Campaign And Facebook AdsActive Campaign And Facebook Ads

You can likewise see whether the conclusion rate has increased or reduced, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I typically do not require a very first name to sign up to my list, however in some cases I get a given name, such as when someone buys an item. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their first name. If they don’t, I just say “Hey there,” (Active Campaign And Facebook Ads). By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s first name.

Active Campaign And Facebook Ads

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the information.

Active Campaign And Facebook AdsActive Campaign And Facebook Ads

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the very best email modifying experience. I truly like to send basic emails.

Active Campaign And Facebook Ads

I’ve discovered that very difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source job. Active Campaign And Facebook Ads.

However, including images is a little bit of a task. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s abundant full-screen editor. They have some good templates, but I still want to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t eliminate – Active Campaign And Facebook Ads.

Active Campaign And Facebook Ads

But, with some modifications, I can make my email quite standard. I can make it instantly take up the whole window, and I can modify the typography to be slightly bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually simply typed out a terrific email. Active Campaign And Facebook Ads.

You can’t merely add an image to a block of text. Instead, you have to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to stay consistent. That’s one thing to handle when you wish to add one image, but when you wish to include numerous, it becomes a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign And Facebook Ads. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a standard template initially.

Active Campaign And Facebook Ads

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign And Facebook Ads). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email modifying experience is very plain, however easy to browse. Their templates are limited, which is great with me, but their e-mail editing experience is somewhat easier in that you can produce inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign And Facebook Ads

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Active Campaign And Facebook Ads. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign And Facebook Ads. But choosing an email marketing platform is like choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw lots of others, some of which I have actually currently discussed.

Active Campaign And Facebook Ads

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.