Active Campaign 360

Active Campaign 360

Active Campaign 360Active Campaign 360

You can likewise see whether the completion rate has actually increased or decreased, the length of time it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I usually don’t need a first name to register to my list, but sometimes I get a given name, such as when someone buys a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their given name. If they do not, I simply state “Hey there,” (Active Campaign 360). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s first name.

Active Campaign 360

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me use the very same automation over and over once again for my webinars, and I can quickly change out all of the details.

Active Campaign 360Active Campaign 360

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I truly like to send out easy emails.

Active Campaign 360

I have actually discovered that extremely difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I developed. The user interface for the HTML editor appears like it was pulled from some free open-source task. Active Campaign 360.

Nevertheless, adding images is a little bit of a task. You need to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor. They have some nice templates, however I still desire to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t get rid of – Active Campaign 360.

Active Campaign 360

However, with some changes, I can make my e-mail pretty standard. I can make it automatically take up the entire window, and I can modify the typography to be slightly bigger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Picture you’ve just typed out a fantastic email. Active Campaign 360.

You can’t just add an image to a block of text. Rather, you need to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll need to keep an eye on those to stay constant. That’s something to deal with when you wish to add one image, but when you wish to include numerous, it ends up being a big chore.

They even have a basic mage editor where you can crop the image – Active Campaign 360. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain email, provided you make a fundamental template first.

Active Campaign 360

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign 360). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their templates are restricted, which is fine with me, but their email editing experience is slightly simpler in that you can develop inline images, and you can create a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward in between different e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign 360

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Active Campaign 360. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign 360. But picking an e-mail marketing platform is like picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I’ve already discussed.

Active Campaign 360

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.